Multi-Year Agreement Makes Cricket Co-Presenting Sponsor of Sunday’s Royal Rumble

In the Community

Published on 1/12/2021

Atlanta, GA and Stamford, Conn., January 28, 2021 – Cricket Wireless and WWE (NYSE: WWE) today announced a new multi-year sponsorship that makes Cricket the co-presenting sponsor of Royal Rumble this Sunday, January 31 streaming live on WWE Network at 7 pm ET.

The multi-year agreement will provide Cricket Wireless significant visibility and consumer engagement as the proud sponsor and exclusive wireless provider for WWE’s premier pay-per-view events, including WrestleMania, SummerSlam, Survivor Series and Royal Rumble. Cricket also becomes the new presenting partner of the live Kickoff Shows, which take place prior to all four flagship events.

As part of the sponsorship, WWE Superstars The Miz, Sasha Banks, Kofi Kingston and Charlotte Flair will serve as brand ambassadors for Cricket Wireless through original custom content, community activations and marketing materials.

“This relationship has allowed us to grow awareness of Cricket’s brand with WWE’s dedicated fanbase over the past several years,” said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “Our meet-and-greets with WWE Superstars have been central to our mission of making customers smile, and we’ll expand on that work with even more content creation and community activations. Coupling that with the sponsorship of Royal Rumble, one of the WWE’s biggest events, allows us to foster even more meaningful connections together.”

“WWE’s family friendly entertainment aligns perfectly with Cricket’s values and mission to create meaningful connections for their customers,” said Stephanie McMahon, WWE Chief Brand Officer. “We are thrilled to take our partnership to the next level and provide significant exposure across our global platforms.”

Since the partnership began in 2015, Cricket Wireless and WWE have given back to local communities by hosting anti-bullying events, talent meet-and-greets and retail promotions enabling fans to further engage with their favorite WWE Superstars.

About Cricket Wireless

Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy basic to top-brand phones at affordable prices. Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook, Instagram, Twitter and YouTube. Smile. You’re on Cricket.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 27 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: the impact of the COVID-19 outbreak on our business, results of operations and financial condition; entering, maintaining and renewing major distribution agreements; a rapidly evolving media landscape; WWE Network (including the risk that we are unable to attract, retain and renew subscribers); our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including without limitation, claims alleging traumatic brain injury; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; privacy norms and regulations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our indebtedness including our convertible notes; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the volatility of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties associated with the Company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings, including, but not limited to, our annual report on Form 10-K and quarterly reports on Form 10-Q.