Published on 1/17/2025
For the sixth annual 12 Days of Cricket holiday giving campaign, Cricket Nation and our authorized retailers rang in the festive season by going the extra smile for Boys & Girls Clubs of America. Kicking off on giving Tuesday, we collaborated with local Clubs across 13 cities to surprise 675 individual Club members and 18 families receiving gifts and financial support.
WWE®
Three Clubs welcomed four WWE Superstars for a surprise guest appearance. Rhea Ripley visited Murraygate Boys & Girls Club in Alexandria, VA; LA Knight surprised U Prep Steele Street Club in Denver, and BGCA alumni Kofi Kingston and Xavier Woods turned the party up for members at the Lawrenceville Boys & Girls Club in our hometown of Atlanta. The Superstars shared words of encouragement and presented a WWE title to the Clubs.
Employee Involvement
Cricket Nation had the opportunity to get involved with fundraising by purchasing custom campaign merchandise with proceeds benefiting BGCA. Get a glimpse of what 12 Days of Cricket means to our teams who work hard to create meaningful connection here. In addition, Cricket HQ employees came together to pack 500 gift bags for Salvation Army Metro Atlanta teens filled with snacks, socks and hygiene kits.
Cricket HBCU Campus Ambassadors
Many of the Cricket HBCU Campus Ambassadors are former Club kids. To continue getting them involved in spreading joy, we gave North Carolina Central University’s Rob gift cards to pay it forward to a current or former BGCA staff member who had a significant impact on his growth and development. Check out the heart-warming surprise here.
A special thanks to Progressive Leasing for their continued support. Their commitment to our mission to spread joy helped us distribute over $100,000 to families and Clubs across the country. We could not create meaningful impact without Cricket Nation and our authorized retailers. Stay tuned for all the ways 12 Days of Cricket 2025 will help our communities stress less and smile more!
