Published on 2/1/2025
Key Takeaways:- In collaboration with Swiirl, the 2025 Black History Month campaign features eight community advocates across the country
- For the second consecutive year, Cricket Wireless is focused on amplifying those who create meaningful connections in their communities
Cricket and Swiirl, has once again come together to amplify the impact of local activists, leaders, creatives, and educators who use their talents to inspire smiles. The Changemakers 2.0 campaign comes to life with the help of Swiirl’s creative network, including the Los Angeles based SEPIA Collective. With the help of executive director and founder Rosalind McGray, the artist-run organization sourced photos from rising photographers to feature those who use their passion to fulfill community needs.
Change is inevitable, but so are the people who choose to create it. The work of the eight changemakers ranges from mentorship to holistic care, and the arts. Learn more about the power of their organization’s grassroots change on our changemakers page. Each story illustrates the significant influence one person can have on their community.
“At Cricket Wireless, we are committed to elevating the impact of community changemakers who lead and inspire every day,” said Cindy Rozier AVP Marketing at Cricket Wireless. “This campaign is about ensuring the voices of everyday heroes are seen, heard, and remembered beyond Black History Month.”
Swiirl is a creative platform committed to sharing the pen with communities it serves. Their mission is to connect brands like Cricket Wireless to co-develop authentic, story-driven campaigns. Its trusted network of schools and local organizations ensures people see themselves represented in the media they consume.
“The most impactful stories come directly from the heart of the communities that live them,” said Daniel Mohanrao, Founder & CEO of Swiirl. “Through our collaboration with Cricket Wireless, we’re empowering local voices to not only share their stories but to inspire and connect on a deeper level with audiences everywhere.”
About Cricket Wireless
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy access to top-brand phones at affordable prices.
Visit cricketwireless.com to learn more or find a store near you. Stay up to date with the Cricket Newsroom, and connect with us on Facebook, Instagram, X and YouTube. Smile. You’re on Cricket.
Cricket is a subsidiary of AT&T Inc. ©2024 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.
About Swiirl
Swiirl is an AI-powered platform transforming communities into creative partners. By connecting brands with local creators, schools, and organizations, Swiirl enables the design, production, and distribution of authentic, story-driven campaigns. With trusted community networks as distribution channels, Swiirl ensures that every campaign resonates deeply while reinvesting resources back into the communities it serves.
