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Mother’s Day is Sunday, May 8. It’s a holiday celebrated around the world to honor the matriarch of the family, the heartbeat of the home, the saved favorite on our phone—mom.

What do moms want for Mother’s Day this year?  A working mom may want a yoga mat for a moment of Zen.  The step-mom who always has your favorite dish ready when you visit may need something new for the kitchen.  The mother-figure who helps you with tuition or rent may appreciate a nice bouquet of flowers or a card to say thank you. 

At Cricket we know that the one of the most important—and easiest—gifts you can give can be as simple as phone call or text from your wireless device.  Over the past two years, the average number of texts the network saw per second on Mother’s Day was 31,000 in 2020 and 32,000 in 2021 – that’s 28-29 percent more than the average Sunday.

Or consider this: set a personalized ringtone for mom playing her favorite song; upload a favorite pic of your mom to your social accounts or even use it as a screen saver on your phone during the month of May and beyond.

So, even if you plan on showering mom with gifts (Mother’s Day is the third highest selling holiday for flowers and plants) or taking her out for a celebratory brunch (It’s also one of the busiest days of the year in the restaurant industry), Cricket wants to remind you that offering her a heartfelt “thank you” by phone or text goes a long way on Mother’s Day…or any day.