Cricket Spreads Smiles for Miles in January

Published on 2/13/2023

It’s a new year which means new ways to spread smiles in our communities! Fortunately, Cricket employees and Authorized Retailers make that mighty task look easy.

Lunar New Year celebrates spring’s arrival and the beginning of a new year on the lunisolar calendar. 2023 is the Year of the Rabbit! Each culture celebrates with various traditions that symbolize prosperity and togetherness (source). As a memorable time in many Asian Pacific Islander communities, our hearts go out to those affected by the fatal attack in Monterey Park, CA. These cultural moments are meant to deepen connections.

In the tristate area, Cricket AR Budget Wireless was active at several celebrations. First in Queens, Cricket was the exclusive wireless sponsor of the Lunar New Year Flower Market at Resorts World Casino NYC. Thousands of people attended to shop for various lucky plants and products. Attendees had the chance to learn about Cricket’s services and new location at 4235 Main Street in Flushing, Queens. Across the bridge in New Jersey, Rutgers University Chinese Student and Scholar Association invited us to participate in their Lunar New Year’s celebration. Cricket AR, Budget Wireless shared the benefits of Cricket to approximately 200 student party attendees.



Out west, in conjunction with the Oakland Chinatown Chamber of Commerce, Cricket was present at the two-day Lunar Bazaar festival that boasted over 50,000 attendees. Cricket AR, JC American participated in the tradition of giving out red envelopes that symbolizes good wishes and prosperity for the new year ahead. Taiwanese American multidisciplinary artist and illustrator, Felicia Liang, used her artwork to pay homage to the small business community that has instilled the pride and heritage of her culture.

The following weekend, in support of the San Francisco Chinatown Chamber of Commerce’s Chinese New Year Street Fair, the celebration continued! Both festivals highlighted Chinese, Korean, and Vietnamese cultural traditions and art connected to the Chinese New Year celebration. Cricket AR partner, Dardong Inc. joined JC American to escort the Chinese New Year God of Fortune mascot through the bustling streets of San Francisco’s Chinatown. Patrons who engaged with Cricket during these festivities were showered with good luck and smiles!

Disaster Relief
In Selma, AL., severe tornadoes displaced many across Dallas County. Cricket AR, SPD Wireless and team leaped into action to provide essential items to hundreds impacted. Over 400 families received toiletries, clothes, and food donations at relief centers and that’s something to smile about.



Be A STAR Rally
Royal Rumble weekend in San Antonio welcomed over 70 children to the Fort Sam Houston Patch/Chaffee Youth Center for the WWE® Be A STAR rally. The anti-cyberbullying event included team building activities and featured WWE® Superstars Bianca Belair ® , Liv Morgan®, Montez Ford™, Angelo Dawkins™, Doudrop™, and Titus O’Neil ®, WWE ® Global Ambassador.

The goal of the event was to foster friendship and understanding among everyone by honing in on emotional intelligence. Cricket Wireless went the extra smile to present $5,000 to Joint Base San Antonio-Fort Sam Houston Boys & Girls Club along with an autographed WWE® title belt.



#CricketNation started 2023 strong, by continuing to build happy, healthy connections in our communities. Check back to learn where next we’ll be spreading smiles for miles.