Published on 3/17/2023
For starters, today marks 24 years of going the extra smile for the #CricketNation. Our birthday is a moment to reflect on our longevity in the prepaid industry and remember why people who come to Cricket stay with Cricket.
Our brand has evolved so much from the first Cricket Wireless store that opened in Chattanooga, Tenn. on March 17, 1999. Back then we were known for our “Comfortable Wireless” experience. We offered one device on one wireless plan and were the first company to introduce a “phone in a box” concept. Today, Cricket customers enjoy access to our nationwide 5G network1, flexible plans, a wide selection of top-brand phones, and value-added resources! Customers can purchase online or in any of our 4,500+ store locations in all 50 states and in Washington, D.C.
This birthday milestone also underscores our foundation of talented and dedicated employees and Authorized Retailers who make it their business to deliver an exceptional customer experience—day in and day out. We’re rooted in delivering smile-worthy interactions not only to our customers, but the communities we serve. Over the years, we’ve formed relationships with Boys & Girls Clubs of America, WWE, Acorns, and Historically Black Colleges and Universities athletic conferences – just to name a few. We are proud to continue building happy, healthy connections with the community, it is embedded into our culture.
Even though we’re just a few months into 2023, Cricket is already off to a strong start. Just last month, we ranked #1 for Purchase Experience in the MVNO segment in the J.D. Power 2023 U.S. Wireless Purchase Experience Study - Volume 12.
Cricket is also winning when it comes to helping our customers and non-customers stress less and smile more. We are continuing our efforts in the Affordable Connectivity Program (ACP), designed to ensure communities have access to the internet for work, school, healthcare and more. This federal program gives us an opportunity to support even more parents, families, and students in achieving their goals and connecting with those who matter most. Learn more about ACP eligibility here. Additionally, we recently introduced the tryCricket app to give participants a 14-day free trial of the powerful Cricket nationwide 5G network 1. Participants will receive a temporary phone number with 3GB of data with unlimited talk and text at no cost and with no commitment.
Our customers’ loyalty and satisfaction over the years propel us in our mission to continue to provide our communities with easy, high-quality, and affordable wireless experiences. While we’ll spend some time celebrating this week, we remain determined to keep our customers connected to who and what matters most. Connect with us on Social to check out how we celebrate 24 years of creating meaningful connections!
#Throwback time, a lot has changed since we introduced “Comfortable Wireless” and we continue to raise the bar on customer and purchase experiences, providing value, and offering high-quality products.
1Cricket 5G requires a compatible device and is not available everywhere. See cricketwireless.com/map for coverage.
2 Cricket Wireless received the highest score in the mobile virtual network operator segment in the J.D. Power 2022 V1 & V2 and 2023 V1 U.S. Wireless Purchase Experience Studies which measures customers’ satisfaction who had a purchase experience with their carrier. Visit jdpower.com/awards for more details
