Published on 5/18/2023
Disney and Pixar will team up with Cricket Wireless to celebrate the all-new feature film “Elemental,” with advertisements featuring Cricket characters watching and commenting on the film’s trailer. ARGONAUT, Cricket’s long-time creative agency of record, helped develop the campaign which will run on DirectTV as well as Meta, Snap, and Pinterest.In the commercials, Cricket characters talk about how opposites attract, but still, they share a bond with Cricket’s strong 5G network. Disney and Pixar’s “Elemental,” which opens in theatres June 16 and is rated PG, introduces Ember, a tough, quick-witted and fiery young woman, whose connection with a fun, sappy, go-with-the-flow guy named Wade challenges her beliefs about the world they live in.
The unexpected connections showcased in the film between Fire, Water, Earth, and Air align with the diversity of Cricket’s own characters who, despite their differences, share a common bond.
What else is Cricket doing?
Cricket is spreading smiles by hosting a “Fly Away to the Premiere” sweepstakes with a chance to be one of the first to see “Elemental” at the Los Angeles premiere event. Starting May 15, anyone 21 or older can enter for a chance to win. One winner will receive a trip to the “Elemental” premiere, a smartphone with one year of Cricket service, and a $500 gift card. In addition, 100 winners will receive four $15 Fandango promo codes to purchase tickets. For a bonus entry, visit any of Cricket’s 4500+ retail stores and scan the “Elemental” QR code. (No purchase necessary. Sweepstakes ends 5/28/2023. Open to US residents age 21+. Sponsored by Cricket Wireless LLC, 1025 Lenox Park Blvd NE, Atlanta, GA 30319. Void where prohibited. See www.cricketsweepstakes.com/elemental for Official Rules.)
The film’s theme of finding connection between those who may differ from us resonates with viewers of all ages. Cricket is also giving Boys & Girls Clubs members the opportunity to experience the movie. Movie tickets will be donated to Boys & Girls Clubs families in Atlanta, Boston, New York, San Francisco, and Los Angeles.
What’s Disney Saying?
“We are pleased to have Cricket—a strong, community-based family brand—on board to help us promote Pixar’s new big-screen adventure,” said Lylle Breier, SVP Global Marketing Partnerships, Synergy and Special Events. “It’s exciting to see the special opportunities Cricket is creating for fans to celebrate the film release and connect with their families.”
What’s Cricket Saying?
“This collaboration with Cricket, Disney and Pixar is fitting as the characters in ‘Elemental’ reflect the different but unexpected connections that are like our own beloved Cricket characters,” said Cricket Vice President and Chief Marketing Officer, Tony Mokry. “We are excited that our participation in this project will bring smiles to our customers and people across the country.”
“Elemental” is directed by Peter Sohn, produced by Denise Ream, and executive produced by Pete Docter. It features a screenplay by John Hoberg & Kat Likkel and Brenda Hsueh with story by Sohn, Hoberg & Likkel and Hsueh. The film’s original score was composed and conducted by Thomas Newman.
